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Exposure to fast food can make us impatient

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Geplaatst op 26 maart 2010 - 14:56


ScienceDaily (Mar. 26, 2010) Fast food is not only bad for your body, but may also harm your bank account

Eating habits have shifted dramatically over the last few decades--fast food has become a multibillion dollar industry that has widespread influence on what and how we eat. The original idea behind fast food is to increase efficiency, allowing people to quickly finish a meal so they can move on to other matters. Researchers at the Rotman School of Management, however, have found that the mere exposure to fast food and related symbols can make people impatient, increasing preference for time saving products, and reducing willingness to save

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