Low-calorie cheesecake? why we have trouble estimating calories

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Bericht 21-09-'10, 13:18

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Low-calorie cheesecake? why we have trouble estimating calories

http://www.sciencedaily.com/releases/2010/...00920172738.htm


ScienceDaily (Sep. 20, 2010) — When it comes to estimating calorie counts, Americans aren't really on the ball. According to a new study in the Journal of Consumer Research, this may be because of the order in which we encounter the food.
"Invisible Pink Unicorns are beings of great spiritual power. We know this because they are capable of being invisible and pink at the same time. Like all religions, the Faith of the Invisible Pink Unicorns is based upon both logic and faith. We have faith that they are pink; we logically know that they are invisible because we can't see them."
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