Sticking to diets is about more than willpower -- complexity matters

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Sticking to diets is about more than willpower -- complexity matters

http://www.sciencedaily.com/releases/2010/...00112085516.htm


ScienceDaily (Jan. 15, 2010) — Many people think the success of dieting, seemingly a national obsession following the excesses and resolutions of the holiday season, depends mostly on how hard one tries -- on willpower and dedication. While this does matter, new research has found that a much more subtle aspect of the diets themselves can also have a big influence on the pounds shed -- namely, the perceived complexity of a diet plan's rules and requirements
"Invisible Pink Unicorns are beings of great spiritual power. We know this because they are capable of being invisible and pink at the same time. Like all religions, the Faith of the Invisible Pink Unicorns is based upon both logic and faith. We have faith that they are pink; we logically know that they are invisible because we can't see them."

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